Adding a Facebook Pixel to your site is a great way to collect data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and re-market to people who have already taken some kind of action on your website. This feature is available with an upgraded Website plan, or with any Pixieset Suite plan.
You can learn more about Facebook Pixel here.
We make it easy to add Facebook Pixel to your website, please follow the steps below:
Step 1. Get your Facebook Pixel ID.
Go to the Pixel tab in your Facebook Events Manager.
Click (+) Connect data sources and select Web.
3. Select Facebook pixel and click Connect.
4. Add your pixel name.
5. Enter your website URL.
6. Click Continue.
If you have created a Pixel before, you can find it under the Events Manager page under the Business name.
Step 2. Add the Facebook Pixel ID to your Site.
Once you have your Pixel ID, go to your Pixieset Website dashboard and click Settings > Tracking & Analytics, or you can click here.
You can then simply add your Pixel ID under Facebook Pixel and click Publish to save the changes.
It usually takes 20 minutes for the Pixel to activate but once that's done, you will be able to review the collected data in your Facebook Events Manager dashboard.